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\nAccording to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.<\/p>\n
Look what the sign said, people can\u2019t believe it\u2026
\nIn 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.<\/p>\n
Some words or expressions, like \u201dMerry Christmas,\u201d can stir up controversy, even when they seem harmless to some<\/p>\n
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.<\/p>\n
It\u2019s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window \u2014 sparking a heated debate online.<\/p>\n
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a \u201dpolitically incorrect\u201d sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.<\/p>\n
The store\u2019s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.<\/p>\n
\u201cI felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,\u201d Scheunemann explained to WeAreGreenBay.com.<\/p>\n
The sign in Kewaskum
\nSo, what did the sign actually say?<\/p>\n
It proudly declared the restaurant\u2019s stance on \u201cpolitical incorrectness,\u201d emphasizing holiday greetings like \u201cMerry Christmas,\u201d \u201cHappy Easter,\u201d and \u201cGod Bless America.\u201d It also included the phrase \u201cIn God we trust\u201d and offered free sundaes to veterans on Veteran\u2019s Day.
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\nAccording to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.<\/p>\n
\u201cI just felt it was more appropriate to disclose these kinds of expressions,\u201d Scheunemann continued. \u201cIt just seems that those kinds of values and principles are becoming controversial in society.\u201d<\/p>\n
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.<\/p>\n
\u201dPretty tasteless\u201d
\nBut as mentioned, not everyone agreed with Scheunemann\u2019s perspective. One customer from Oregon posted the sign on Dairy Queen\u2019s national Facebook page in 2017, complaining about its exclusive nature.<\/p>\n
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, \u201cI feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term \u2018snowflake\u2019\u2026 he\u2019s alienating half the population by using that term.\u201d<\/p>\n
Thomas continued, \u201cThe other thing I don\u2019t like is him belittling \u2018safe spaces.\u2019 Young adults need a safe place to talk when they\u2019re struggling but won\u2019t go because of the criticism they might receive. That\u2019s why I disagree with this sign.\u201d<\/p>\n
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.<\/p>\n
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has\u2026<\/p>\n
In response to the controversy, Dairy Queen released a statement:<\/p>\n
\u201cAmerican Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.\u201d<\/p>\n
New controversy
\nThen in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant\u2019s parking lot, was nearly stolen.<\/p>\n
CCTV footage showed two people trying to take the large Trump sign, but they couldn\u2019t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects\u2019 arrest.<\/p>\n
Love it or hate it, Dairy Queen\u2019s politically charged sign has certainly sparked conversation over the years.<\/p>\n
Whether you\u2019re all for Scheunemann\u2019s unapologetic stance or feel it crosses a line, it\u2019s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it\u2019s a reminder of how a single statement can ignite a much larger conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"
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